On-page content matters more Google may care about fresh, high-quality content, but Yandex is obsessed. In fact, according to Matthew Woodward, some offenses (such as stuffing too many keywords on a single page) are more dangerous [in Yandex] than in Google. That said, there is no universal recipe for success and the frequency of content updates largely depends on the nature of the business. My general recommendation is to add fresh content as often as it makes sense for your website. Advertising Continue reading below However, be aware that duplicate content carries severe penalties - even technical errors can result in greater negative penalties on Yandex rankings than you might incur on your Google rankings. For example, e-commerce sites that have separate pages for products with tiny differences (eg size, color, etc.) may risk running into Yandex's duplicate content filter.
Make sure all software on your site is working properly at all times. 7. Less emphasis on certain ranking factors Most of Google's recent updates have focused on a few specific changes, especially signals like site speed and mobile friendliness. Naturally, SEO on these areas. Well, when optimizing for Yandex, you don't have to worry so much about these signals. According to Mike Shakin, an SEO expert who excels in promoting websites for the Russian-speaking and English-speaking markets, Advertising Continue reading below Yandex cares less about the factors that have been worrying Google for the past two years, such as social signals, site speed, mobile friendliness, and schema markup. It won't hurt to keep that in mind as well - create responsive websites, optimize page load speeds and keep up with all the latest trends – but it's important to understand that right now they don't seem to play an immediate role in rankings.